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The Golf Factory
Alf Callowhill

Alf Callowhill

Director of Instruction

Brett Fujii

Brett Fujii

Professional Golf Coach

Adam Carlton

Adam Carlton

Professional Golf Coach

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Coach's Corner

Games, drills, feels and general thoughts to help you improve

4 videos

Alf Callowhill

Ball Striking Drills and Games
02 Oct 2026

Ball Striking Drills and Games

Drills and Games to help you train like a Pro!
Ball Striking Drills and Games

Alf Callowhill

02 Oct 2026

Performance Center Testing

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Performance Center Testing
A good way to finish off a practice session. Select the yardage gap (ex. 75-130 yards) and pick a total number of shots to hit BEFORE you start. Give yourself that definitive end point. Keep track of your progress and compare yourself to the handicap you are targeting when you setup the test. This is a good way to help transition your swing work from practise to the course.

Alf Callowhill

03 Oct 2026

Wedge Ladder Drill

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Wedge Ladder Drill
Dial in your distance control. The wedge ladder drill is simple. 10 target carry distances starting at a certain yardage (this one was 55 yards) and increasing that yardage by 5 for each next target (55,60,65,70….95,100). You advance to the next target when you hit your carry distance within 3 yards of the target number. Trying to hit all 10 target yardages in as few shots as possible. That’s your score. For higher handicaps you can go within 5 or 6 yards of your target number and work your way to 3. Note: change the starting distance and wedge used for more variability.

Alf Callowhill

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06 Oct 2026

5/15 Game - Know Your Carry

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5/15 Game - Know Your Carry
A quick game I picked up from Derek Ingram Head Coach for team Canada - also helps out with Matt when he’s at events. This game will test your ability to hit your carry numbers. Very simple. Pick a yardage and your score is the total yards you hit that shot off the carry number. For example, 135 yards and you carry it 140, your score is 5. Do this for 5 shots and your goal is 15 or better for your combined score (for a scratch golfer or better). For higher handicaps, just keep track of your scores over time as they get better and better.

Alf Callowhill

30 Oct 2026

Transition

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Transition
See how your middle pulls the arms in transition. When the ribcage is leading your low point control will improve while increasing clubface stability.
2 videos

Alf Callowhill

Putting Drills and Games
02 Oct 2026

Putting Drills and Games

Drills and Games to help you practice with a purpose and test yourself on the green.
Putting Drills and Games

Alf Callowhill

02 Oct 2026

Luke Donald Drill - Putting

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Luke Donald Drill - Putting
A short putting drill to help test your ability to make 4-8 foot putts. Definitely an area where you’d like to keep improving to shoot lower scores.

Alf Callowhill

02 Oct 2026

2-11 Drill - Putting

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2-11 Drill - Putting
10 putts around the hole in any direction like you like. Place tees/markers at 2,3,4,5,6,7,8,9,10 and 11 feet in different directions from the hole. Goal is to make 7/10 putts. If you don’t get 7, start again. If you are a higher handicap start at 5/10 putts until that becomes fairly routine then go 6, then 7. This drill came from Matthew Anderson (Korn Ferry Tour).
1 video

Alf Callowhill

Random Videos for Students
28 Oct 2026

Random Videos for Students

Random videos that I've done for students...just a little more insight.
Random Videos for Students

Alf Callowhill

29 Oct 2026

The Middle is the Engine

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The Middle is the Engine
Move like an athlete. A quick video sent to a student to help them learn to lead with the ribcage to set up the dynamic motion of the swing.
2 videos

Alf Callowhill

Short Game Practice
01 Nov 2026

Short Game Practice

Random Short Game drills, tests, thoughts and practice games.
Short Game Practice

Alf Callowhill

01 Nov 2026

25 Inside 5

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25 Inside 5
25 Inside 5 feet My go to short game test to see where I'm at with my chipping and pitching. Drop 5 balls and play them to a flag. Count how many were inside 5 feet (ex. 2/5). Pick a new spot and do it again. This time I was 3 inside 5 feet (3/5) Keep a running tally of your score (5/10). The game ends when you hit your 25th ball inside 5 feet and your score is your total shots taken (25/ 63 ). Notes: - Vary the difficulty (Easy/Med/Hard) - I like to play with one club and learn to use the tool in different ways to control the flight and spin but you can also bring a few clubs and play the appropriate shot. - Keep track of your scores and you'll have a good idea if you're seeing improvement in your short game.

Alf Callowhill

02 Nov 2026

Move the Chest

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Move the Chest

Let your chest move you through the ball for better contact and control.


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Alf Callowhill

26 Sep 2026

Welcome!

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Welcome!

A little background about myself and my coaching


Alf Callowhill

30 Oct 2026

Challenge!

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Challenge!
Having some fun trying to get ball up quick in a sticky situation.

Alf Callowhill

01 Nov 2026

The Winning Putt

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The Winning Putt
2024 ECP Brazil Open Champion on PGA Tour Americas - Matthew Anderson

Alf Callowhill

06 Nov 2026

Lead Arm Parallel

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Lead Arm Parallel
Probably my favorite part of the swing to see where players are at and how they are moving. If you are in a good position here your strikes will be more consistent.

Alf Callowhill

10 Nov 2026

Med Ball Sequencing Drill

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Med Ball Sequencing Drill
Do this a few times a week for 1-2 minutes and you’ll really start to feel how your middle can power the swing. You’ll improve your low point control and make better strikes.

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Testimonials

What our clients are saying

“

Alf has been my personal coach for 11 years and I have accomplished a lot in golf over that time. Being a professional now and chasing my dreams he's been with me and will continue to be an important part of my journey. His expertise in the swing is modern and he is always adding to his knowledge on what the best players are doing. He is someone who has helped me on and off the course, transforming me into the best player I can be.

M

Matthew A

“

Learning how to read greens properly has helped me to reduce my three putts and make more of the short ones. Tour Read makes sense and gives me confidence that I can make more putts.

B

Bryan S

“

I'd highly recommend Alf to any golfer looking to get better. He's quick with taking videos and showing the moves needed to get better. My putting lesson with him was awesome too. He took the time to get my putter adjusted for me and is always available for questions if needed.

K

Kirk L

“

I’ve been working with Alf at The Golf Factory for about four months, and I couldn’t be happier with the experience. Early on, he told me to trust the process, and I’m really starting to see that pay off in my game. His focus is on building a solid foundation, understanding the mechanics of your swing, and making improvements that last. One of the things I appreciate most about Alf is how straightforward he is. He tells you what you need to hear and makes sure you understand how to work on it. He’s incredibly knowledgeable, and if something isn’t clicking, he finds another way to explain it. That’s made a big difference in both my understanding and my confidence. Working with Alf has been a great investment in my game. I’m excited to keep building on the progress we’ve made and see where we can take it.

L

Lance B

“

Alf Callowhill is truly one of the best teachers of the game in Canada. His attention to fundamentals while understanding new trends in the sport set him apart from most teaching pros. Alfs continued journey to improve his own game makes him the perfect fit for those that want to take an elite game to another level. Improvements have come from Alfs ability to communicate teaching in a way that is easy to absorb and execute.

J

Jud C

Testimonials

What our clients are saying

“

Adam has a fantastic ability to explain the cause and effect behind the glitches in my swing. He has been extremely patient and relaxed, willing to answer the plethora of questions that I have sent his way. I highly recommend you book your free half hour lesson with him ans experience it for yourself.

K

Keith Hayne

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